About SerumCo

Skincare that should have already existed.

SerumCo was founded in 2022 by Dr. Amina Reyes, a UCLA-trained board-certified dermatologist who spent ten years watching her rosacea-prone patients react to product after product before walking out of her clinic empty-handed.

She started SerumCo because the people who needed gentle skincare the most — patients with rosacea, perioral dermatitis, post-procedure skin, and pregnancy-safe routines — were the ones brands quietly excluded from their formulations. Fragrance, essential oils, and dyes were everywhere. Clinical evidence was rare.

Our principles

1. A short catalogue.We sell three products. Sensitive serum, barrier-repair face cream, gentle cleanser. We don't need fifteen SKUs to run a brand. We need three you can actually layer.

2. Clinical evidence on the box. Our Sensitive Serum was tested on 40 rosacea-prone participants in an independently-conducted 8-week study. 87% reported visible redness reduction. We publish the full protocol, the participant demographics, and the dropout numbers (zero, for irritation).

3. Fragrance-free, full stop.Not "low-fragrance." Zero. No essential oils, no parfum, no masking agents. The people who need that the most are usually the people who get it the least.

Where to find us

Our products are formulated and bottled in California, certified by ECOCERT for natural-origin content, and approved by Leaping Bunny for cruelty-free manufacturing. We ship directly from a warehouse in Salinas, CA — orders typically arrive 3 to 5 business days from order placement.